How to Add a Value Props Section to Your Shopify Store (No Code Required)

Why Your Homepage Needs a Value Props Section

When a new visitor lands on your Shopify store, you have seconds to answer one question: Why should I buy from you?

A Value Props section — sometimes called a "trust bar" or "benefits bar" — is a dedicated homepage section that highlights your store's key selling points at a glance. Think: free shipping, 30-day returns, handmade quality, or 5-star reviews.

Without it, those benefits are buried in your product descriptions or footer — places most first-time visitors never reach.

What You'll Need

  • A Shopify store running an OS 2.0 compatible theme (Dawn, Sense, Craft, etc.)
  • The DJAR Modules Value Props Module (available in our store)
  • Access to your Shopify Theme Editor

No coding, no liquid editing, no developer required.

Step 1: Purchase and Download the Module

Head to the DJAR Modules Value Props Module product page and complete your purchase. After checkout, you'll receive an instant digital download containing the module files and installation instructions.

Step 2: Upload the Section File to Your Theme

  1. In your Shopify admin, go to Online Store → Themes.
  2. Click Actions → Edit code on your active theme (we recommend duplicating your theme first as a backup).
  3. In the left sidebar, open the Sections folder.
  4. Click Add a new section and upload the .liquid file included in your download.
  5. Click Save.

Step 3: Add the Section in the Theme Editor

  1. Go to Online Store → Themes → Customize.
  2. Navigate to your Homepage.
  3. Click Add section and find Value Props in the list.
  4. Drag it into position — typically just below your hero banner for maximum visibility.

Step 4: Customize Your Value Props

Click on the section to open its settings panel. You can customize:

  • Icons — choose from built-in icons or upload your own SVGs
  • Headings — e.g., "Free Shipping", "Easy Returns", "Handmade Quality"
  • Descriptions — add a short supporting line under each prop
  • Layout — adjust columns, spacing, and alignment to match your brand
  • Colors — inherits your theme's color scheme automatically

Aim for 3–5 value props. More than that and the impact starts to dilute.

Step 5: Save and Preview

Hit Save in the Theme Editor and use the preview to check how it looks on both desktop and mobile. The module is fully responsive out of the box.

Tips for Writing Effective Value Props

  • Be specific: "Ships in 24 hours" beats "Fast shipping" every time.
  • Lead with the benefit: "Free returns" not "We offer a returns policy".
  • Match your customer's concerns: Think about the top 3 objections a new visitor might have and address them directly.
  • Keep it short: Each prop should be scannable in under 3 seconds.

Want to Build a Complete Storefront?

The Value Props Module pairs perfectly with the FAQ Module, Video Testimonial Module, and Banner Hero Module. Get all four together in the Essential Store Modules Bundle and build a fully optimized storefront in one go.

Ready to Build Trust Faster?

The DJAR Modules Value Props Module is built specifically for Shopify OS 2.0 and takes less than 10 minutes to install. It's one of the highest-ROI changes you can make to your homepage — no developer, no monthly fees, just a one-time download.

Get the Value Props Module →

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